Crowdfunding means fundraising through many “small” contributions. Although this financing option is typically used by startups, small companies and individuals, crowdfunding is a viable financing mechanisms for companies of all sizes and maturity levels.

There are many platforms available that offer the opportunity to share a business idea or campaign. There are two types of crowdfunding: equity and non-equity. In the non-equity option, the company or campaign may offer rewards for their “investment.”

People contribute to crowdfunding campaigns because of the campaign purpose, rewards and/or the presentation creativity. A compelling circular economy project can benefit from a well-run crowdfunding campaign, especially if it capitalizes on these three levers.