Dematerialization is delivering the same product or service using a percentage or none of the mass or material types. There are a few pathways to dematerialize a product:

  • Optimize – maximize resource effectiveness by reducing the mass or material types in the product
  • Digitize – sell the product electronically or virtually
  • Servitize – sell the utility of the product as a service

A simple example of product dematerialization is the transition from physical CDs and newspapers to digital MP3s and mobile applications. Dematerialization may provide reductions in cost of goods sold, inventory, manufacturing time or negative environmental impacts.